In order for management to identify where sales teams can improve and create more targeted sales strategies, they need access to relevant insights quickly and easily.
However, with a large product range and complex distribution channels it was difficult to pinpoint the underlying issues in the sales process.
Existing reports were static with limited ability to drill down, making it impossible for sales teams without support, to perform analysis beyond simple trends. This placed additional pressure and workload on a resource-constrained analytics team, resulting in delayed information, and analysis which rarely moved beyond the top products or customers.
With Hyper Anna, the sales team are able to discover new opportunities and diagnose issues quickly.
They really liked how quick and simple it is to get answers to their specific questions as well as discover insights on areas they had not known to look into.
Automating analysis and providing a tool to self-serve gives the analytics team time to focus on more detailed or high priority activities.
Please refer to this article for a guide to implementing this use case, including the data structure and sample questions.
For more information, here is a guide on the data structure and sample questions on how to implement this solution.
“When I saw Anna, I saw a huge potential in being able to open information to our people and being able to do it in a way that allowed them to inquire from their own point of view, I was blown away.”
"We use Hyper Anna to report from a sales perspective, it’s much faster to get data insights. The less time we spend creating reports, the more time we get to spend with our customers."
“Anna does really change the way we operate and run our organisation, so from a data perspective, absolutely a game changer.”