Identifying and reducing friction points in the sales cycle shortens the sales cycle by increasing the productivity and effectiveness of sales teams. This reduces cost of sales, and enables organisations to sell better, faster and more efficiently.
However, with so much sales data to analyse it can be difficult to see clearly which strategies are working and which need more tweaking. Their static and one-dimensional reports made it difficult and confusing to get to the answers they needed or drill into the reasons behind sales trends. They often resorted to manipulating data in excel manually.
Anna allows sales leaders to intuitively interact with their data, zooming in or out as they choose to understand the bigger picture or uncover the driving causes of change.
Furthermore, by proactively uncovering anomalies and outliers in the data, Anna allows the team to uncover insights they didn’t know to look for.
For more information, here is a guide on the data structure and sample questions on how to implement this solution.
“When I saw Anna, I saw a huge potential in being able to open information to our people and being able to do it in a way that allowed them to inquire from their own point of view, I was blown away.”
"We use Hyper Anna to report from a sales perspective, it’s much faster to get data insights. The less time we spend creating reports, the more time we get to spend with our customers."
“Anna does really change the way we operate and run our organisation, so from a data perspective, absolutely a game changer.”