Xero customers: Sign up free and get AI-powered insights on your P&L in 60 seconds!
Learn more
Sales Solutions

Customer Churn

Find out how Hyper Anna can help you quickly and intuitively analyse churn data to uncover key drivers for cancellations and reduce churn rates.
Back to Blog
Upgrade to AI-powered insights

Customer Churn

Find out how Hyper Anna can help you quickly and intuitively analyse churn data to uncover key drivers for cancellations and reduce churn rates.
Profile millions of rows of customer data with ease
Profile millions of rows of customer data with ease
Leverage insights to engage at-risk customers in real time
Leverage insights to engage at-risk customers in real time
Spot churn patterns and take action in an instant
Spot churn patterns and take action in an instant

The Challenge

With the complexity of product offerings as well as the organisation itself: ‍

It can take days, sometimes weeks to prepare, extract and present insights on product and churn data about different demographic customer profiles.

Marketing managers need quick answers to questions that help them uncover key drivers in consumers behaviours such as upgrade and cancellation. However, they need to rely solely on the business analytics team to write queries and analysis.‍

The Solution

With Hyper Anna, the marketing managers can get their questions answered on the spot and in real time or delve deeper into the data or product performance.

They really like the speed of answering queries and being able to drill down in real time. The business analytics can get their time back from supporting these questions and focus on higher priority items.

Anna in Action

Please refer to this article for a guide to implementing this use case, including the data structure and sample questions.

Why Hyper Anna?

Take action faster by upgrading to a smarter way to get insights than dashboards or reports that are inflexible and complicated, creating delays to getting what you need.
  • Automatically generate insights from your churn data effortlessly
  • Ask questions on any aspect of your spend and get answers in seconds
  • Proactively identify anomalies and outliers driving changes in your KPIs

Key benefits

Profile millions of rows of customer data with ease
Profile millions of rows of customer data with ease
Leverage insights to engage at-risk customers in real time
Leverage insights to engage at-risk customers in real time
Spot churn patterns and take action in an instant
Spot churn patterns and take action in an instant
Profile millions of rows of customer data with ease

Profile millions of rows of customer data with ease

  • Churn data transformed to insights automatically -  zero effort
  • Changes to customer behaviour explained, not just highlighted - richer analysis
  • Churn spikes in context - focus on what matters
Profile millions of rows of customer data with ease
Leverage insights to engage at-risk customers in real time

Leverage insights to engage at-risk customers in real time

  • All your churn questions answered on demand - no delays 
  • Intuitively get to the key drivers of churn - quickly & easily
  • Automatically generated visualisations with commentary - insights not just data
Leverage insights to engage at-risk customers in real time
Spot churn patterns and take action in an instant

Spot churn patterns and take action in an instant

  • Uncover churn issues that would otherwise go unnoticed - spot the impossible
  • Without asking a question get on the front foot - proactive insights
  • Retention issues explained not just surfaced - actionable insights
Spot churn patterns and take action in an instant

Implement this solution

For more information, here is a guide on the data structure and sample questions on how to implement this solution.
View the guide

Customer stories

Our most successful customers are serving their teams with insights like never before.
View customer stories
“When I saw Anna, I saw a huge potential in being able to open information to our people and being able to do it in a way that allowed them to inquire from their own point of view, I was blown away.”
Julie Batch
Chief Strategy & Innovation Officer, IAG
"We use Hyper Anna to report from a sales perspective,  it’s much faster to get data insights. The less time we spend creating reports, the more time we get to spend with our customers."
Camilo Hilario
Search Account Manager, Microsoft
“Anna does really change the way we operate and run our organisation, so from a data perspective, absolutely a game changer.”
Dave Abrahams
General Manager Data, IAG

Get your free e-book

Enter your email address to download your e-book.
We will never share your email address with third parties.

See Anna in action

We'll help you explore AI-powered insights on your company's data with a secure live demonstration. There's no obligation, so get in touch today.