With the complexity of product offerings as well as the organisation itself:
It can take days, sometimes weeks to prepare, extract and present insights on product and churn data about different demographic customer profiles.
Marketing managers need quick answers to questions that help them uncover key drivers in consumers behaviours such as upgrade and cancellation. However, they need to rely solely on the business analytics team to write queries and analysis.
With Hyper Anna, the marketing managers can get their questions answered on the spot and in real time or delve deeper into the data or product performance.
They really like the speed of answering queries and being able to drill down in real time. The business analytics can get their time back from supporting these questions and focus on higher priority items.
Please refer to this article for a guide to implementing this use case, including the data structure and sample questions.
For more information, here is a guide on the data structure and sample questions on how to implement this solution.
“When I saw Anna, I saw a huge potential in being able to open information to our people and being able to do it in a way that allowed them to inquire from their own point of view, I was blown away.”
"We use Hyper Anna to report from a sales perspective, it’s much faster to get data insights. The less time we spend creating reports, the more time we get to spend with our customers."
“Anna does really change the way we operate and run our organisation, so from a data perspective, absolutely a game changer.”