Despite having access to large volumes of data, complaints reporting was typically high-level, with richer or more relevant information difficult to access. To better serve customers it’s important for, not only the product team, but the wider organisation to have greater visibility on complaints.
Analysis on complaints data was a highly manual, excel-based activity causing delays in surfacing insights.
This increased time to action information as well as potentially resulting in missed opportunities to improve service delivery. Additionally due to the effort involved - it meant no proactive analysis was done - only reactional based on significant events like product launches.
Anna will act as an additional resource for their team.
To quickly analyse large volumes of data including datasets that previously had to be deprioritized thus freeing up time for product team for more complex work.
Anna effectively provides 1:1 analyst support. Hyper Anna represents a better and smarter way to drill into complaints data to find the root causes behind why the most important metrics were slipping.
Please refer to this article for a guide to implementing this use case, including the data structure and sample questions.
For more information, here is a guide on the data structure and sample questions on how to implement this solution.
“When I saw Anna, I saw a huge potential in being able to open information to our people and being able to do it in a way that allowed them to inquire from their own point of view, I was blown away.”
"We use Hyper Anna to report from a sales perspective, it’s much faster to get data insights. The less time we spend creating reports, the more time we get to spend with our customers."
“Anna does really change the way we operate and run our organisation, so from a data perspective, absolutely a game changer.”