Competing for customers’ attention in increasingly crowded markets and on tight budgets is now “the norm” for marketers. To succeed, they need to focus on investments that deliver the highest return, ensure products and services resonate with current and potential customers, and devise promotion plans that balance price and volume.
A major challenge to this, is that information about customers, channels, and retailers, is often manipulated in tools like Excel, meaning the ability to ask ad-hoc questions is resource-intensive and prone to error. This leads to rigid, non-tailored marketing strategies, that are difficult to measure, and can ultimately result in lost sales opportunities.
Anna arms marketing leaders with real-time insights to create highly targeted marketing solutions, measure their effectiveness, and justify budgets.
In turn, brand / country / category managers can obtain personalised and proactive insights regarding their customers, with the ability to easily and instantly deep dive into areas such as product performance, store/channel preferences, and customer segments.
For more information, here is a guide on the data structure and sample questions on how to implement this solution.
“When I saw Anna, I saw a huge potential in being able to open information to our people and being able to do it in a way that allowed them to inquire from their own point of view, I was blown away.”
"We use Hyper Anna to report from a sales perspective, it’s much faster to get data insights. The less time we spend creating reports, the more time we get to spend with our customers."
“Anna does really change the way we operate and run our organisation, so from a data perspective, absolutely a game changer.”