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Marketing Solutions

Channel Strategy Management

Find out how Hyper Anna can help you quickly and intuitively analyse sales and cost data to identify the most effective way to allocate budget and optimise channel growth.
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Channel Strategy Management

Find out how Hyper Anna can help you quickly and intuitively analyse sales and cost data to identify the most effective way to allocate budget and optimise channel growth.
Analyse all your cost and sales data in an instant
Analyse all your cost and sales data in an instant
Take the guesswork out of budgeting with real-time data
Take the guesswork out of budgeting with real-time data
Uncover new opportunities to engage with customers more effectively
Uncover new opportunities to engage with customers more effectively

The Challenge

Competing for customers’ attention in increasingly crowded markets and on tight budgets is now “the norm” for marketers. To succeed, they need to focus on investments that deliver the highest return, ensure products and services resonate with current and potential customers, and devise promotion plans that balance price and volume.

A major challenge to this, is that information about customers, channels, and retailers, is often manipulated in tools like Excel, meaning the ability to ask ad-hoc questions is resource-intensive and prone to error. This leads to rigid, non-tailored marketing strategies, that are difficult to measure, and can ultimately result in lost sales opportunities.

The Solution

Anna arms marketing leaders with real-time insights to create highly targeted marketing solutions, measure their effectiveness, and justify budgets.

In turn, brand / country / category managers can obtain personalised and proactive insights regarding their customers, with the ability to easily and instantly deep dive into areas such as product performance, store/channel preferences, and customer segments.


Why Hyper Anna?

Reduce the reliance on cumbersome reports and dashboards which are time-consuming to create and make it difficult to communicate with the wider business.
  • Automatically generate insights from your data effortlessly
  • Ask questions on any aspect of your marketing ROI and get answers in seconds
  • Proactively identify anomalies and outliers driving changes in your KPIs

Key benefits

Analyse all your cost and sales data in an instant
Analyse all your cost and sales data in an instant
Take the guesswork out of budgeting with real-time data
Take the guesswork out of budgeting with real-time data
Uncover new opportunities to engage with customers more effectively
Uncover new opportunities to engage with customers more effectively
Analyse all your cost and sales data in an instant

Analyse all your cost and sales data in an instant

  • Sales and cost data transformed to insights automatically-  zero effort
  • Channel sales explained, not just highlighted - richer analysis
  • Growth and decline in context - focus on what matters
Analyse all your cost and sales data in an instant
Take the guesswork out of budgeting with real-time data

Take the guesswork out of budgeting with real-time data

  • Questions about ROI answered on demand - no delays 
  • Intuitively investigate what’s driving growth across channels - quickly & easily
  • Automatically generated visualisations with commentary - insights not just data
Take the guesswork out of budgeting with real-time data
Uncover new opportunities to engage with customers more effectively

Uncover new opportunities to engage with customers more effectively

  • Uncover new opportunities to hit your target audience - spot the impossible
  • Without asking a question get on the front foot - proactive insights
  • Changes in customer behaviour explained, not just surfaced - actionable insights

Uncover new opportunities to engage with customers more effectively

Implement this solution

For more information, here is a guide on the data structure and sample questions on how to implement this solution.
View the guide

Customer stories

Our most successful customers are serving their teams with insights like never before.
View customer stories
“When I saw Anna, I saw a huge potential in being able to open information to our people and being able to do it in a way that allowed them to inquire from their own point of view, I was blown away.”
Julie Batch
Chief Customer Officer, IAG
"We use Hyper Anna to report from a sales perspective,  it’s much faster to get data insights. The less time we spend creating reports, the more time we get to spend with our customers."
Camilo Hilario
Search Account Manager, Microsoft
“Anna does really change the way we operate and run our organisation, so from a data perspective, absolutely a game changer.”
Dave Abrahams
General Manager Data, IAG

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