Marketing Solutions

Channel Strategy Management

Real-time responses and easy drill-down, help multinational consumer goods company improve return on marketing investment.
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Channel Strategy Management

Real-time responses and easy drill-down, help multinational consumer goods company improve return on marketing investment.
Identify Customer Sales Patterns
Identify Customer Sales Patterns
Measure Product Performance
Measure Product Performance
Analyse Strategy Effectiveness
Analyse Strategy Effectiveness

The Challenge

Competing for customers’ attention in increasingly crowded markets and on tight budgets is now “the norm” for marketers. To succeed, they need to focus on investments that deliver the highest return, ensure products and services resonate with current and potential customers, and devise promotion plans that balance price and volume.

A major challenge to this, is that information about customers, channels, and retailers, is often manipulated in tools like Excel, meaning the ability to ask ad-hoc questions is resource-intensive and prone to error. This leads to rigid, non-tailored marketing strategies, that are difficult to measure, and can ultimately result in lost sales opportunities.

The Solution

Anna arms marketing leaders with real-time insights to create highly targeted marketing solutions, measure their effectiveness, and justify budgets.

In turn, brand / country / category managers can obtain personalised and proactive insights regarding their customers, with the ability to easily and instantly deep dive into areas such as product performance, store/channel preferences, and customer segments.


Why Hyper Anna?

Key benefits

Identify Customer Sales Patterns
Identify Customer Sales Patterns
Measure Product Performance
Measure Product Performance
Analyse Strategy Effectiveness
Analyse Strategy Effectiveness
Identify Customer Sales Patterns

Identify Customer Sales Patterns

Identify Customer Sales Patterns
Measure Product Performance

Measure Product Performance

Measure Product Performance
Analyse Strategy Effectiveness

Analyse Strategy Effectiveness

Analyse Strategy Effectiveness
For more information, here is a guide on the data structure and sample questions on how to implement this solution.
View the guide

Customer stories

Our most successful customers are serving their teams with insights like never before.
View customer stories
“When I saw Anna, I saw a huge potential in being able to open information to our people and being able to do it in a way that allowed them to inquire from their own point of view, I was blown away.”
Julie Batch
Chief Customer Officer, IAG
"We use Hyper Anna to report from a sales perspective,  it’s much faster to get data insights. The less time we spend creating reports, the more time we get to spend with our customers."
Camilo Hilario
Search Account Manager, Microsoft
“Anna does really change the way we operate and run our organisation, so from a data perspective, absolutely a game changer.”
Dave Abrahams
General Manager Data, IAG

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